Sentiment Pulse

This week's UK farmer mood from the curated UK arable practitioner corpus. Updated daily at ~07:25 UTC. Last refresh: 2026-06-29.

What this page shows

The national 7-day UK farmer sentiment direction and score, plus any active keyword spike. The per-region breakdown and how sentiment feeds the confidence overlay are on today's call. The one thing not shown anywhere public is how posts are scored, that's the methodology, and it stays private.

Today's sentiment direction

NEUTRAL (-0.04)

Across the curated UK arable forum corpus, the rolling 7-day sentiment is neutral (-0.04).

Active early-warning signal

crop quality neg signal running 5.6× above its recent baseline (Yorkshire & The Humber), across the last 7 days of UK arable forum activity. The full regional breakdown and historical baseline comparison is on today's call.

30-day trend

Daily rolling national sentiment score. Above the dashed zero line = positive; below = negative. Specific values are available on the sentiment pulse.

Recent farmer voices

Real posts from the last 7 days, anonymised to initials.

S. · UK · 2026-06-28 mildly positive

Wheat finished yesterday at the peak of the heatwave. It was easily the hottest day I have ever spent in a field. The last samples was 9% and 39 degrees.

C.D. · UK · 2026-06-18 negative

the trade is stuck with pricey product they will attempt to hold the price up but urea has already fallen from£600 to £510

Weekly archive

Every week's pulse is frozen and kept as a dated snapshot, building a public, timestamped record of UK arable sentiment over the season. Browse the weekly archive ›

How this is built

CropIntel ingests posts daily from active arable forums on The Farming Forum. Each post is scored twice, once by a hand-curated UK-agri lexicon (deterministic), once by a frontier LLM with a one-line rationale, and the two scores are blended with weight toward the LLM. Out-of-season posts (no agronomic signal) are excluded rather than averaged in. The page above is rebuilt every morning from the latest daily aggregate. Full methodology.

The system that produces this pulse (the curated corpus, the model, and the public track record) is available to acquire. See the opportunity.