Sentiment Pulse
Today's sentiment direction
30-day trend
Daily rolling national sentiment score. Above the dashed zero line = positive; below = negative. Specific values arrive in the daily email summary.
What farmers are talking about
The dominant themes across the last 7 days of the curated UK arable practitioner corpus, with the mood of the posts carrying each theme. Aggregated, never quoted: no raw forum text is republished.
| Theme | Mentions | Posts | Mood |
|---|---|---|---|
| Crop quality | 37 | 33 | mixed |
| Fieldwork progress | 34 | 24 | positive |
| Prices & market | 24 | 12 | positive |
| General mood | 14 | 11 | positive |
| Pests | 13 | 6 | positive |
Regional mood
Rolling 7-day sentiment by DEFRA region, most negative first. Regions appear once they have at least 3 region-mapped posts in the window.
| Region | 7-day score | Posts | Mood |
|---|---|---|---|
| South West | -0.19 | 5 | negative |
| West Midlands | -0.14 | 3 | negative |
| Eastern | -0.02 | 23 | mixed |
| Yorkshire & The Humber | +0.09 | 5 | mixed |
| South East & London | +0.21 | 6 | positive |
Weekly archive
Every week's pulse is frozen and kept as a dated snapshot, building a public, timestamped record of UK arable sentiment over the season. Browse the weekly archive ›
How this is built
CropIntel ingests posts daily from active arable forums on The Farming Forum. Each post is scored twice, once by a hand-curated UK-agri lexicon (deterministic), once by a frontier LLM with a one-line rationale, and the two scores are blended with weight toward the LLM. Out-of-season posts (no agronomic signal) are excluded rather than averaged in. The page above is rebuilt every morning from the latest daily aggregate. Full methodology.
The system that produces this pulse (the curated corpus, the model, and the public track record) is available to acquire. See the opportunity.